Tuesday, June 21, 2005
How to Pick a Price Per Head Provider
Featuring Dalton Wagner, Founder V.O. Group, S.A.
The number of Price Per Head providers has grown exponentially over the last twelve months with entrants to the marketplace almost daily. With so many choices, the big question is: “How do I know which Price Per Head provider or sports book to choose?”
When evaluating an offshore operation, it is often difficult to sort through the facts, for this reason, you must rely on the following to make a sound choice:
Years In Business: Make sure you choose a Price Per Head operator that has been in business for at least 6 years. A proven track record is a must. You can not afford to risk your clients or your sports season to a fly by night operator or ‘wanna be’ operator. Avoid new sportsbooks. Avoid anyone with an unreasonably low price (<$25/head/week) who may be attempting to gain entry into the market (sign of a new company).
Dalton Wagner Commentary: I invented the concept of PPH in 1999. I have the largest economies of scale and I write more PPH clients than anyone offshore. And, this is in addition to my sportsbook business, my casino business, my racebook business and my poker business. The fact is I make very little money at $25/head/week. It scares me to see new operators entering the market with prices as low as $25. I can tell you that unless they are writing over 15,000 head, they can not make it. Let me re-phrase that…if they are quoting prices as low as $25/head/week there is no way that they have enough employees to service an agent, there is no way they have tri-dundant phone service, there is no way they have tri-dundant internet service – in short, there is no way they can service an agent’s business well enough to help the agent grow. Secondly, PPH companies will lie to you about their company’s age. You must be able to verify the companies age. This is a must. Use Internic, use OSGA.com, and use ThePrescription.com. You must verify the facts.
Location: Check to make sure that the PPH provider you will outsource your clients to is licensed and legally able to service clients world-wide.
Dalton Wagner Commentary: There are only two locations that we know of that allow the outsourcing of bookmaking. The two locations are Costa Rica and Panama. The UK and Dutch Antilles to NOT allow this activity in their licenses. The only one you can trust at the current time is Costa Rica (as evidenced by the recent blow up of www.BetPanAm.com in Panama).
Reputation/Integrity: One of the best ways to make sure that your clients and your business will be safe with a provider is by checking their reputation. Use verifiable and known sources of information like the Off Shore Gaming Association, The Prescription, Bettors World, etc.
Dalton Wagner Commentary: If your outsourcing your business to someone, you expect them to treat it as their own. The person accepting the outsourcing better have a reputation as strong as or stronger than yours. This is the only way you should trust your business to them. One additional note, if the PPH Company also has a post-up division, check the reputation of the post-up side of the company. This will tell you volumes about the company. Rather, if the PPH company is tied to a loser post-up sportsbook or one that has a negative reputation, you know what to expect for your clients.
Service and Offerings: Reputable PPH companies are open 24-hours a day, 7-days a week, 365-days a year. They offer quarter lines, half time lines, game lines, money lines, propositions, multiple casinos, horse betting, and more. You are outsourcing to better service your clients – therefore service is one of the key deciding factors on who to go with.
Dalton Wagner Commentary: Simply put, the more accessible the service is and the more wagering options that exist, the more money the agent will make. You should consider the service mentioned above to be the minimum acceptable. Rather, if they have one casino – you should NOT work with them. If they do not have horses – you should NOT work with them. If they are not open 24-hours a day – you should NOT work with them, PERIOD!
Security: A PPH company must have safeguards and must keep your information and clients secure and anonymous If the company you are considering is publicly held, then your security is compromised (it CAN BE accessed via the government). If the company you are considering has integrity issues, you can assume your data will be passed on to the wrong people.
Dalton Wagner Commentary: Security is the ultimate issue. Our company has had the opportunity to be purchased or taken public on multiple occasions. We decided not to do so because it would put our clients/agents/bookmakers in a compromised situation. Partner agents and bookmakers use our service because our integrity and the security of their data is complete.
Additional Information on a Price Per Head Agency Relationship (also known as outsourcing, outsourced bookmaking, sportsbook agent, sportsbook service, call center outsourcing, etc.):
The concept of Price Per Head Agency or Outsourcing Bookmaking to an Offshore Sports book has become popular recently. By using software written by offshore sports books, agents or illegal credit bookmakers have the ability to outsource the writing of their business to companies like www.BettorsNet.com (owned by V.O. Group, S.A. one of the largest and most respected offshore operators in the world – contact is 1-877-512-1001). Therefore, the agent or bookmaker simply points their clients to a phone number and/or website and allows them to bet with a simple Pin/Password system. The agent or bookmaker then pulls reports at the end of the week, and pays or collects what the client won or lost. The only money that trades hands between the agent or bookmaker and the service provider is a simple Price Per Head service fee.
Obvious benefits of the Price Per Head Agency relationship are (i) improved earning potential for the agent, (ii) decreased legal exposure for the agent, (iii) increased customer service for the agent’s clients, and (iv) ability for the agent to do something other than answer wagering calls (they actually get time to enjoy the money they are earning).
Dalton Wagner’s commentary is found throughout the above. Mr. Wagner has the reputation of being the most innovative operator in offshore gaming and the largest Price Per Head operator offshore. His most recent innovation has allowed small sportsbooks to outsource their complete operation to V.O. Group, S.A. while focusing completely on marketing. With formidable competition, Mr. Wagner founded V.O. Group, S.A. in 1998. While most companies formed that late failed, V.O. Group, S.A. has become one of the top 10 operators offshore (as measured by AnteUp; Gambling Online Magazine; Poker Player Magazine; and Many other Publications).
The number of Price Per Head providers has grown exponentially over the last twelve months with entrants to the marketplace almost daily. With so many choices, the big question is: “How do I know which Price Per Head provider or sports book to choose?”
When evaluating an offshore operation, it is often difficult to sort through the facts, for this reason, you must rely on the following to make a sound choice:
Years In Business: Make sure you choose a Price Per Head operator that has been in business for at least 6 years. A proven track record is a must. You can not afford to risk your clients or your sports season to a fly by night operator or ‘wanna be’ operator. Avoid new sportsbooks. Avoid anyone with an unreasonably low price (<$25/head/week) who may be attempting to gain entry into the market (sign of a new company).
Dalton Wagner Commentary: I invented the concept of PPH in 1999. I have the largest economies of scale and I write more PPH clients than anyone offshore. And, this is in addition to my sportsbook business, my casino business, my racebook business and my poker business. The fact is I make very little money at $25/head/week. It scares me to see new operators entering the market with prices as low as $25. I can tell you that unless they are writing over 15,000 head, they can not make it. Let me re-phrase that…if they are quoting prices as low as $25/head/week there is no way that they have enough employees to service an agent, there is no way they have tri-dundant phone service, there is no way they have tri-dundant internet service – in short, there is no way they can service an agent’s business well enough to help the agent grow. Secondly, PPH companies will lie to you about their company’s age. You must be able to verify the companies age. This is a must. Use Internic, use OSGA.com, and use ThePrescription.com. You must verify the facts.
Location: Check to make sure that the PPH provider you will outsource your clients to is licensed and legally able to service clients world-wide.
Dalton Wagner Commentary: There are only two locations that we know of that allow the outsourcing of bookmaking. The two locations are Costa Rica and Panama. The UK and Dutch Antilles to NOT allow this activity in their licenses. The only one you can trust at the current time is Costa Rica (as evidenced by the recent blow up of www.BetPanAm.com in Panama).
Reputation/Integrity: One of the best ways to make sure that your clients and your business will be safe with a provider is by checking their reputation. Use verifiable and known sources of information like the Off Shore Gaming Association, The Prescription, Bettors World, etc.
Dalton Wagner Commentary: If your outsourcing your business to someone, you expect them to treat it as their own. The person accepting the outsourcing better have a reputation as strong as or stronger than yours. This is the only way you should trust your business to them. One additional note, if the PPH Company also has a post-up division, check the reputation of the post-up side of the company. This will tell you volumes about the company. Rather, if the PPH company is tied to a loser post-up sportsbook or one that has a negative reputation, you know what to expect for your clients.
Service and Offerings: Reputable PPH companies are open 24-hours a day, 7-days a week, 365-days a year. They offer quarter lines, half time lines, game lines, money lines, propositions, multiple casinos, horse betting, and more. You are outsourcing to better service your clients – therefore service is one of the key deciding factors on who to go with.
Dalton Wagner Commentary: Simply put, the more accessible the service is and the more wagering options that exist, the more money the agent will make. You should consider the service mentioned above to be the minimum acceptable. Rather, if they have one casino – you should NOT work with them. If they do not have horses – you should NOT work with them. If they are not open 24-hours a day – you should NOT work with them, PERIOD!
Security: A PPH company must have safeguards and must keep your information and clients secure and anonymous If the company you are considering is publicly held, then your security is compromised (it CAN BE accessed via the government). If the company you are considering has integrity issues, you can assume your data will be passed on to the wrong people.
Dalton Wagner Commentary: Security is the ultimate issue. Our company has had the opportunity to be purchased or taken public on multiple occasions. We decided not to do so because it would put our clients/agents/bookmakers in a compromised situation. Partner agents and bookmakers use our service because our integrity and the security of their data is complete.
Additional Information on a Price Per Head Agency Relationship (also known as outsourcing, outsourced bookmaking, sportsbook agent, sportsbook service, call center outsourcing, etc.):
The concept of Price Per Head Agency or Outsourcing Bookmaking to an Offshore Sports book has become popular recently. By using software written by offshore sports books, agents or illegal credit bookmakers have the ability to outsource the writing of their business to companies like www.BettorsNet.com (owned by V.O. Group, S.A. one of the largest and most respected offshore operators in the world – contact is 1-877-512-1001). Therefore, the agent or bookmaker simply points their clients to a phone number and/or website and allows them to bet with a simple Pin/Password system. The agent or bookmaker then pulls reports at the end of the week, and pays or collects what the client won or lost. The only money that trades hands between the agent or bookmaker and the service provider is a simple Price Per Head service fee.
Obvious benefits of the Price Per Head Agency relationship are (i) improved earning potential for the agent, (ii) decreased legal exposure for the agent, (iii) increased customer service for the agent’s clients, and (iv) ability for the agent to do something other than answer wagering calls (they actually get time to enjoy the money they are earning).
Dalton Wagner’s commentary is found throughout the above. Mr. Wagner has the reputation of being the most innovative operator in offshore gaming and the largest Price Per Head operator offshore. His most recent innovation has allowed small sportsbooks to outsource their complete operation to V.O. Group, S.A. while focusing completely on marketing. With formidable competition, Mr. Wagner founded V.O. Group, S.A. in 1998. While most companies formed that late failed, V.O. Group, S.A. has become one of the top 10 operators offshore (as measured by AnteUp; Gambling Online Magazine; Poker Player Magazine; and Many other Publications).
BetCris.com Opinion on Price Per Head Explored
Featuring Dalton Wagner, Founder V.O. Group, S.A.
The concept of Price Per Head Agency or Outsourcing Bookmaking to an Offshore Sports book has become popular recently. By using software written by offshore sports books, agents or illegal credit bookmakers have the ability to outsource the writing of their business to companies like www.BettorsNet.com. Therefore, the agent or bookmaker simply points their clients to a phone number and/or website and allows them to bet with a simple Pin/Password system. The agent or bookmaker then pulls reports at the end of the week, and pays or collects what the client won or lost. The only money that trades hands between the agent or bookmaker and the service provider is a simple Price Per Head service fee.
This new system is a departure from the way it used to work in which the agent would split the winnings or losings with the offshore sportsbook.
Obvious benefits of the Price Per Head Agency relationship are (i) improved earning potential for the agent, (ii) decreased legal exposure for the agent, (iii) increased customer service for the agent’s clients, and (iv) ability for the agent to do something other than answer wagering calls (they actually get time to enjoy the money they are earning).
There has been much debate over which of the two methods is better for the partner agent or bookmaker. In an effort to get to the bottom of this, we attempted to contact the dominant player in each of the models:
Revenue Split Model: The owners of www.BetCris.com (Costa Rica International Sportsbook is a well known offshore credit bookmaker who operates only on a revenue split model) were contacted but refused to return our call or comment;
Price Per Head Agency Model: Dalton Wagner, proprietor of V.O. Group, S.A. and BettorsNet.com (one of the largest offshore gambling operators who only operates on a Price Per Head basis when dealing with credit agents) was contacted and agreed to be interviewed.
Unfortunately, since only one of the persons contacted agreed to participate, our interview will show mostly his view. However, we did our best to probe the positives and negatives of each model.
Post-Up Newsletter: The Price Per Head model appears to be the most appropriate model for an agent or bookmaker to maximize his revenue. Why then are companies like www.BetCris.com so against them?
D. Wagner: The answer is simple dollars and cents. If you have a client that loses $10,000 in a week and you have a Price Per Head Agency relationship with www.BettorsNet.com, you will simply need to pay your service fee of $25-$30 for that client using our service. However, if you are using a revenue split relationship, you will have to fork over $5,000. So, in the example you provided, companies like the one you mentioned are in danger of losing $4,970 in revenue if their agents find out about PPH.
Post-Up Newsletter: Yes, I understand the math, but when speaking to companies like www.BetCris.com they act as if the PPH industry is putting the offshore industry in danger. They speak of people like you as if you had the plague. Why?
D. Wagner: I know the gentleman that owns Bet Cris. I know the guys who run Bet Cris. They are the best in the world at what they do. There is no way I would dispute that and no way anyone would dispute that. But, BetCris.com can not exist by taking all of their revenue split relationships and having them converted to PPH. So, if I had to guess, they act that way because I am endangering their way of life. I have actually had conversations with the owner of BetCris.com and he firmly feels that he provides his agents a better opportunity to earn more, therefore he feels his much higher price is warranted. I don’t know if I agree, but I think it best for my reputation to speak for itself. The fact is that I have NEVER had an agent or bookmaker come to me who switched to PPH from revenue split EVER GO BACK. 100% of the people who have tried my service are still with me from day 1. That shows me that agents do not agree with BetCris.com. They think the service is comparable and they think the earning potential is greater with www.BettorsNet.com.
Post-Up Newsletter: I am lost. Why does the owner of BetCris.com feel he provides his agents a better opportunity to earn more? The math seems obvious.
D. Wagner: Actually, I agree with him in one way and one way only. If an agent is weak and is booking ‘over his head’ (an industry term that implies the bookmaker or agent is taking more risk than they can afford in the long term), then a partnership with www.BetCris.com can be a positive thing. Not only do you share 50% of your revenue with them on a revenue split relationship, but you also share 50% of the risk. So, if you are an agent that has a bettor that wants to bet $5,000 a game, and you can only afford to book $2,500, then a partnership with Bet Cris is a good thing and will allow you to stay in business longer. You should never ever book over your head.
Post-Up Newsletter: Oh, I see. So that is an example of an agent you would tell to use a revenue split model, right?
D. Wagner: Yes. And, No. Yes, if the agent plans on booking over his head for the long term. No, if he can cut his client down to an acceptable level and keep all the profit for himself. Then, when the agent or partner bookmaker has a large enough bank roll, he can open the client up to the larger wagers. I still believe, and I believe the math proves that PPH is always bettor for the agent.
Post-Up Newsletter: Are there any other Price Per Head agency companies that you would recommend?
D. Wagner: Absolutely NOT. Please print that in big bold letters. It is difficult for any company in our industry to survive. The overhead is huge. Most Price Per Head companies have come to Costa Rica or Panama or Antigua to try and compete with just Price Per Head revenue. Trust me, I have been doing this for 7 years, and PPH does NOT generate enough for survival. You have to build a relationship with a company that has a huge staff, technical know-how, tri-dundant phones, tri-dundant internet service, millions of dollars in investment in hardware and software – and, we are the only ones that have it at the current time. Why? Because we have been operating major post-up brands for years. We are one of the most successful operators offshore and we are able to write PPH as a sideline business. We could NEVER survive on PPH alone. And, anyone who says they can, is lying to you. The guys who say they can write business at $17or $20/head are on their way out – they just don’t know it yet.
Post-Up Newsletter: So how does a bookmaker or agent learn more about this?
D. Wagner: Simply go to any of the V.O. Group, S.A. sites to learn more. I suggest starting at www.BettorsNet.com or calling 1-877-512-1001 or emailing agents@bettorsnet.com to get more information.
Additional Information on the Companies Mentioned Above:
As Founder and Proprietor of V.O. Group, S.A., Dalton Wagner has survived multiple buyout attempts and maintains one of the largest privately held offshore gaming companies in the industry. While the rest of the industry is going public and being required to provide more and more information in a public format, Mr. Wagner’s privately held company is a favorite associate and partner for bookmakers and agents onshore. Privacy is one thing you never have to worry about when dealing with Dalton and V.O. Group, S.A. With formidable competition, Mr. Wagner founded V.O. Group, S.A. in 1998. While most companies formed that late failed, V.O. Group, S.A. has become one of the top 10 most admired offshore companies (as measured by Online Gambling Magazine; Post-Up Newsletter; Offshore Operator Industry Magazine; and Many other Publications). If you are looking for a Price Per Head Agency relationship, there is no place better online or offshore.
BetCris.com is considered the undisputed leader in offshore credit bookmaking. The owner of the company has been called the Godfather of the Offshore Bookmaking Industry in many publications. It is estimated that 90% of Costa Rica International Sportsbooks revenue is generated via revenue splits with Partner Agents and Bookmakers. If you are looking for a Revenue Split relationship, there is no place better online or offshore.
The concept of Price Per Head Agency or Outsourcing Bookmaking to an Offshore Sports book has become popular recently. By using software written by offshore sports books, agents or illegal credit bookmakers have the ability to outsource the writing of their business to companies like www.BettorsNet.com. Therefore, the agent or bookmaker simply points their clients to a phone number and/or website and allows them to bet with a simple Pin/Password system. The agent or bookmaker then pulls reports at the end of the week, and pays or collects what the client won or lost. The only money that trades hands between the agent or bookmaker and the service provider is a simple Price Per Head service fee.
This new system is a departure from the way it used to work in which the agent would split the winnings or losings with the offshore sportsbook.
Obvious benefits of the Price Per Head Agency relationship are (i) improved earning potential for the agent, (ii) decreased legal exposure for the agent, (iii) increased customer service for the agent’s clients, and (iv) ability for the agent to do something other than answer wagering calls (they actually get time to enjoy the money they are earning).
There has been much debate over which of the two methods is better for the partner agent or bookmaker. In an effort to get to the bottom of this, we attempted to contact the dominant player in each of the models:
Revenue Split Model: The owners of www.BetCris.com (Costa Rica International Sportsbook is a well known offshore credit bookmaker who operates only on a revenue split model) were contacted but refused to return our call or comment;
Price Per Head Agency Model: Dalton Wagner, proprietor of V.O. Group, S.A. and BettorsNet.com (one of the largest offshore gambling operators who only operates on a Price Per Head basis when dealing with credit agents) was contacted and agreed to be interviewed.
Unfortunately, since only one of the persons contacted agreed to participate, our interview will show mostly his view. However, we did our best to probe the positives and negatives of each model.
Post-Up Newsletter: The Price Per Head model appears to be the most appropriate model for an agent or bookmaker to maximize his revenue. Why then are companies like www.BetCris.com so against them?
D. Wagner: The answer is simple dollars and cents. If you have a client that loses $10,000 in a week and you have a Price Per Head Agency relationship with www.BettorsNet.com, you will simply need to pay your service fee of $25-$30 for that client using our service. However, if you are using a revenue split relationship, you will have to fork over $5,000. So, in the example you provided, companies like the one you mentioned are in danger of losing $4,970 in revenue if their agents find out about PPH.
Post-Up Newsletter: Yes, I understand the math, but when speaking to companies like www.BetCris.com they act as if the PPH industry is putting the offshore industry in danger. They speak of people like you as if you had the plague. Why?
D. Wagner: I know the gentleman that owns Bet Cris. I know the guys who run Bet Cris. They are the best in the world at what they do. There is no way I would dispute that and no way anyone would dispute that. But, BetCris.com can not exist by taking all of their revenue split relationships and having them converted to PPH. So, if I had to guess, they act that way because I am endangering their way of life. I have actually had conversations with the owner of BetCris.com and he firmly feels that he provides his agents a better opportunity to earn more, therefore he feels his much higher price is warranted. I don’t know if I agree, but I think it best for my reputation to speak for itself. The fact is that I have NEVER had an agent or bookmaker come to me who switched to PPH from revenue split EVER GO BACK. 100% of the people who have tried my service are still with me from day 1. That shows me that agents do not agree with BetCris.com. They think the service is comparable and they think the earning potential is greater with www.BettorsNet.com.
Post-Up Newsletter: I am lost. Why does the owner of BetCris.com feel he provides his agents a better opportunity to earn more? The math seems obvious.
D. Wagner: Actually, I agree with him in one way and one way only. If an agent is weak and is booking ‘over his head’ (an industry term that implies the bookmaker or agent is taking more risk than they can afford in the long term), then a partnership with www.BetCris.com can be a positive thing. Not only do you share 50% of your revenue with them on a revenue split relationship, but you also share 50% of the risk. So, if you are an agent that has a bettor that wants to bet $5,000 a game, and you can only afford to book $2,500, then a partnership with Bet Cris is a good thing and will allow you to stay in business longer. You should never ever book over your head.
Post-Up Newsletter: Oh, I see. So that is an example of an agent you would tell to use a revenue split model, right?
D. Wagner: Yes. And, No. Yes, if the agent plans on booking over his head for the long term. No, if he can cut his client down to an acceptable level and keep all the profit for himself. Then, when the agent or partner bookmaker has a large enough bank roll, he can open the client up to the larger wagers. I still believe, and I believe the math proves that PPH is always bettor for the agent.
Post-Up Newsletter: Are there any other Price Per Head agency companies that you would recommend?
D. Wagner: Absolutely NOT. Please print that in big bold letters. It is difficult for any company in our industry to survive. The overhead is huge. Most Price Per Head companies have come to Costa Rica or Panama or Antigua to try and compete with just Price Per Head revenue. Trust me, I have been doing this for 7 years, and PPH does NOT generate enough for survival. You have to build a relationship with a company that has a huge staff, technical know-how, tri-dundant phones, tri-dundant internet service, millions of dollars in investment in hardware and software – and, we are the only ones that have it at the current time. Why? Because we have been operating major post-up brands for years. We are one of the most successful operators offshore and we are able to write PPH as a sideline business. We could NEVER survive on PPH alone. And, anyone who says they can, is lying to you. The guys who say they can write business at $17or $20/head are on their way out – they just don’t know it yet.
Post-Up Newsletter: So how does a bookmaker or agent learn more about this?
D. Wagner: Simply go to any of the V.O. Group, S.A. sites to learn more. I suggest starting at www.BettorsNet.com or calling 1-877-512-1001 or emailing agents@bettorsnet.com to get more information.
Additional Information on the Companies Mentioned Above:
As Founder and Proprietor of V.O. Group, S.A., Dalton Wagner has survived multiple buyout attempts and maintains one of the largest privately held offshore gaming companies in the industry. While the rest of the industry is going public and being required to provide more and more information in a public format, Mr. Wagner’s privately held company is a favorite associate and partner for bookmakers and agents onshore. Privacy is one thing you never have to worry about when dealing with Dalton and V.O. Group, S.A. With formidable competition, Mr. Wagner founded V.O. Group, S.A. in 1998. While most companies formed that late failed, V.O. Group, S.A. has become one of the top 10 most admired offshore companies (as measured by Online Gambling Magazine; Post-Up Newsletter; Offshore Operator Industry Magazine; and Many other Publications). If you are looking for a Price Per Head Agency relationship, there is no place better online or offshore.
BetCris.com is considered the undisputed leader in offshore credit bookmaking. The owner of the company has been called the Godfather of the Offshore Bookmaking Industry in many publications. It is estimated that 90% of Costa Rica International Sportsbooks revenue is generated via revenue splits with Partner Agents and Bookmakers. If you are looking for a Revenue Split relationship, there is no place better online or offshore.
Benefits of Price Per Head (PPH) Exploration & Quantification
Q & A with
Dalton Wagner, Founder V.O. Group, S.A.
Dalton Wagner, Proprietor of V.O. Group, S.A. has found a great deal of success by tripling his bottom line profit numbers with the addition of what has been called the Greatest Price Per Head Offering online. While his Board of Directors and Investors are thrilled, we wanted more than vague statements – we wanted facts. We recently caught up with Dalton in San Juan, Puerto Rico while he was on vacation at El Conquistador Hotel and Resort. Our goal was to Explore and Quantify the actual benefits that a Price Per Head (PPH) Agency Relationship offers the bookmaker, agent or entrepreneur.
As Founder and Proprietor of V.O. Group, S.A., Dalton Wagner has survived multiple buyout attempts and maintains one of the largest privately held offshore gaming companies in the industry. While the rest of the industry is going public and being required to provide more and more information in a public format, Mr. Wagner’s privately held company is a favorite associate and partner for bookmakers and agents onshore. Privacy is one thing you never have to worry about when dealing with Dalton and V.O. Group, S.A. With formidable competition, Mr. Wagner founded V.O. Group, S.A. in 1998. While most companies formed that late failed, V.O. Group, S.A. has become one of the top 10 most admired offshore companies (as measured by Online Gambling Magazine; Post-Up Newsletter; Offshore Operator Industry Magazine; and Many other Publications).
The Offshore Operator: We have heard about all of the success you have found with the best Price Per Head (PPH) offering in the offshore gambling industry. However, we are not hearing actual numbers. Can you tell us how many clients you are now writing business for?
Dalton Wagner: As you know, the answer really depends on the season you are speaking about. In football season, we are now writing about 7,500 PPH clients a week (7,500 clients of our partner agents which outsourced the writing of their bets via our service and software). And, in baseball season we have historically written only half of that number. But, there is a very favorable trend occurring for our Agent and Bookmaker Partners. Since the addition of our Horse Wagering at over 300+ tracks and Two Casino Platforms with over 35 games, we are now seeing an increasing number of clients playing year-round. This, as you know, makes our Agent and Bookmaker Partners very, very happy.
The Offshore Operator: 7,500 PPH clients clearly makes you the largest PPH provider offshore. What do you attribute your success to?
Dalton Wagner: I am not sure we can find one distinct reason for our success. But, I can tell you what our Agent and Bookmaker Partners tell us. On average an Agent or Bookmaker partner doubles his revenue when he switches his clients to our service. The reason for this is access to 24-hour wagering online or via our call center, about 700% more wagering options when you look at our period wagering and propositions, and the addition of two casinos and horses has not hurt either. So, if you are a bookmaker or agent making $200k a year, you can reasonably expect to make $400k a year using our service. It is virtually guaranteed.
The Offshore Operator: Dalton, you are famous for making that kind of statement. But, can you back it up with quantifiable numbers?
Dalton Wagner: Absolutely I can. Ask me what you would like.
The Offshore Operator: OK. Let’s start with examples of how you can guarantee a 200% increase in earnings for Partner bookmakers or agents?
Dalton Wagner: Easy enough. In the United States, Mexico and Canada the typical credit bookmaker offers lines on games and totals. Sometimes they offer money lines too – but, rarely. And, these same bookmakers do not offer period betting or propositions. Furthermore, they take wagers only over the phone and only 2-4 hours a day. If you use our Price Per Head Software, you offer spreads, money lines, totals, half-time spreads, half-time money lines, half-time totals, quarter lines, propositions, and we allow access to betting 24-hours a day; 7-days a week; 365 days a year. In summary, I can safely say we offer 600% of the access time a normal credit bookmaker would provide as we are opened 24 hours compared to 4 hours. And, I can safely say we offer 700% more wagering options. These increases of 600% in access and 700% in wagering options easily equate to 200% more revenue for the partner bookmaker or agent.
The Offshore Operator: I understand, but I don’t necessarily agree. For example, if I am a credit bettor and I have $200 to lose, does it matter that I can access your site 24-hours a day?
Dalton Wagner: That question shows that you are not a bookmaker or agent. The reason is, the answer is ABSOLUTELY YES. If you compare a post-up client to a credit client, the credit client will typically lose 3-5x what the post-up client will. The reason is access. If you give a client access to credit, and access to use the credit, he will use it. Heck, forget about that example…if you are married and your wife has a credit card, you know that. The fact is as you allow more access to betting options and credit, the client will lose more. And, my current partner bookmakers and agents report to me that they typically double their earnings within weeks after joining my service.
The Offshore Operator: OK. That makes more sense to me. How about the casino, how does that affect the partner bookmaker or agents earnings?
Dalton Wagner: The online casino is relatively new to partner bookmakers and agents. The fact is that in the past, agents were scared to open up their clients to online casinos. The reason is that when clients lose in sports – they know they were treated fairly. However, when they lose in an online casino, for some reason their first reaction is “I was cheated”. However, as integrity in online gaming has risen over the years, so has trust in online casinos. For this reason, you are starting to see partner agents and bookmakers open their clients up to our two online casinos. And, boy, when they do – they are very happily surprised. An online casino allows wagering 24-hours a day. This means revenue potential for the agent or bookmaker 24-hours a day. It’s nice to run your reports in the morning and realize you made an extra $20,000 while you were sleeping! We estimate that when a partner agent or bookmaker opens up his clients to our casino, they will make an extra 15%-20% a year. This is purely earned off casino winnings.
The Offshore Operator: Fifteen to Twenty percent a year is nothing to laugh at. What about the horses?
Dalton Wagner: The horse product we have offers 300+ tracks including harness, thoroughbred and dogs. It is not just horses. Typically when the partner bookmaker or agent opens it up, adoption is slow. But, people who bet horses and dogs, love to bet horses and dogs. It is not rare to see a client who likes the ponies to double his daily action. And, as any bookmaker knows, in sports you hope to hold 6% on turnover. Well, in horses you hope to hold 20%. The difference in expected hold is where the value is in horses.
The Offshore Operator: Wow! So, having all the offerings really does matter doesn’t it?
Dalton Wagner: What I am selling is access – pure and simple. My goal is to take a partner agent or bookmakers clients and put them in the candy store 24-hours a day surrounded by all of their favorite treats. And, as you know, when any of us are put in that situation, we will indulge. And, they do.
The Offshore Operator: Have you ever had anyone become a partner Agent or Bookmaker and leave because they did not like what you had to offer?
Dalton Wagner: That is a very interesting question. The fact is, and I should have used this in the past know that I think about it, the answer is NO. As a matter of fact, every single person to use our service or try our service has been with us since initiating trial. We really are, without exaggeration, at 100%. Thank you for pointing that out to me.
The Offshore Operator: How could you not have known that?
Dalton Wagner: Embarrassingly, I never thought about it. I have always said “try it, you’ll love it”. But, I guess I never looked at the quantifiable fact – NOBODY HAS EVER TRIED OUR SERVICE AND LEFT OUR SERVICE they’re clients love it, the agents love it, and the agents make more than ever before – so they stay around!
The Offshore Operator: So how does a bookmaker or agent learn more about this profitable product?
Dalton Wagner: Simply go to any of the V.O. Group, S.A. sites to learn more. I suggest starting at www.BettorsNet.com or calling 1-877-512-1001 or emailing agents@bettorsnet.com to get more information. V.O. Group, S.A. sites include www.BettorsNet.com; www.MVPsportsbook.com; www.V-Wager.com; www.Players-SB.com; etc.
Dalton Wagner, Founder V.O. Group, S.A.
Dalton Wagner, Proprietor of V.O. Group, S.A. has found a great deal of success by tripling his bottom line profit numbers with the addition of what has been called the Greatest Price Per Head Offering online. While his Board of Directors and Investors are thrilled, we wanted more than vague statements – we wanted facts. We recently caught up with Dalton in San Juan, Puerto Rico while he was on vacation at El Conquistador Hotel and Resort. Our goal was to Explore and Quantify the actual benefits that a Price Per Head (PPH) Agency Relationship offers the bookmaker, agent or entrepreneur.
As Founder and Proprietor of V.O. Group, S.A., Dalton Wagner has survived multiple buyout attempts and maintains one of the largest privately held offshore gaming companies in the industry. While the rest of the industry is going public and being required to provide more and more information in a public format, Mr. Wagner’s privately held company is a favorite associate and partner for bookmakers and agents onshore. Privacy is one thing you never have to worry about when dealing with Dalton and V.O. Group, S.A. With formidable competition, Mr. Wagner founded V.O. Group, S.A. in 1998. While most companies formed that late failed, V.O. Group, S.A. has become one of the top 10 most admired offshore companies (as measured by Online Gambling Magazine; Post-Up Newsletter; Offshore Operator Industry Magazine; and Many other Publications).
The Offshore Operator: We have heard about all of the success you have found with the best Price Per Head (PPH) offering in the offshore gambling industry. However, we are not hearing actual numbers. Can you tell us how many clients you are now writing business for?
Dalton Wagner: As you know, the answer really depends on the season you are speaking about. In football season, we are now writing about 7,500 PPH clients a week (7,500 clients of our partner agents which outsourced the writing of their bets via our service and software). And, in baseball season we have historically written only half of that number. But, there is a very favorable trend occurring for our Agent and Bookmaker Partners. Since the addition of our Horse Wagering at over 300+ tracks and Two Casino Platforms with over 35 games, we are now seeing an increasing number of clients playing year-round. This, as you know, makes our Agent and Bookmaker Partners very, very happy.
The Offshore Operator: 7,500 PPH clients clearly makes you the largest PPH provider offshore. What do you attribute your success to?
Dalton Wagner: I am not sure we can find one distinct reason for our success. But, I can tell you what our Agent and Bookmaker Partners tell us. On average an Agent or Bookmaker partner doubles his revenue when he switches his clients to our service. The reason for this is access to 24-hour wagering online or via our call center, about 700% more wagering options when you look at our period wagering and propositions, and the addition of two casinos and horses has not hurt either. So, if you are a bookmaker or agent making $200k a year, you can reasonably expect to make $400k a year using our service. It is virtually guaranteed.
The Offshore Operator: Dalton, you are famous for making that kind of statement. But, can you back it up with quantifiable numbers?
Dalton Wagner: Absolutely I can. Ask me what you would like.
The Offshore Operator: OK. Let’s start with examples of how you can guarantee a 200% increase in earnings for Partner bookmakers or agents?
Dalton Wagner: Easy enough. In the United States, Mexico and Canada the typical credit bookmaker offers lines on games and totals. Sometimes they offer money lines too – but, rarely. And, these same bookmakers do not offer period betting or propositions. Furthermore, they take wagers only over the phone and only 2-4 hours a day. If you use our Price Per Head Software, you offer spreads, money lines, totals, half-time spreads, half-time money lines, half-time totals, quarter lines, propositions, and we allow access to betting 24-hours a day; 7-days a week; 365 days a year. In summary, I can safely say we offer 600% of the access time a normal credit bookmaker would provide as we are opened 24 hours compared to 4 hours. And, I can safely say we offer 700% more wagering options. These increases of 600% in access and 700% in wagering options easily equate to 200% more revenue for the partner bookmaker or agent.
The Offshore Operator: I understand, but I don’t necessarily agree. For example, if I am a credit bettor and I have $200 to lose, does it matter that I can access your site 24-hours a day?
Dalton Wagner: That question shows that you are not a bookmaker or agent. The reason is, the answer is ABSOLUTELY YES. If you compare a post-up client to a credit client, the credit client will typically lose 3-5x what the post-up client will. The reason is access. If you give a client access to credit, and access to use the credit, he will use it. Heck, forget about that example…if you are married and your wife has a credit card, you know that. The fact is as you allow more access to betting options and credit, the client will lose more. And, my current partner bookmakers and agents report to me that they typically double their earnings within weeks after joining my service.
The Offshore Operator: OK. That makes more sense to me. How about the casino, how does that affect the partner bookmaker or agents earnings?
Dalton Wagner: The online casino is relatively new to partner bookmakers and agents. The fact is that in the past, agents were scared to open up their clients to online casinos. The reason is that when clients lose in sports – they know they were treated fairly. However, when they lose in an online casino, for some reason their first reaction is “I was cheated”. However, as integrity in online gaming has risen over the years, so has trust in online casinos. For this reason, you are starting to see partner agents and bookmakers open their clients up to our two online casinos. And, boy, when they do – they are very happily surprised. An online casino allows wagering 24-hours a day. This means revenue potential for the agent or bookmaker 24-hours a day. It’s nice to run your reports in the morning and realize you made an extra $20,000 while you were sleeping! We estimate that when a partner agent or bookmaker opens up his clients to our casino, they will make an extra 15%-20% a year. This is purely earned off casino winnings.
The Offshore Operator: Fifteen to Twenty percent a year is nothing to laugh at. What about the horses?
Dalton Wagner: The horse product we have offers 300+ tracks including harness, thoroughbred and dogs. It is not just horses. Typically when the partner bookmaker or agent opens it up, adoption is slow. But, people who bet horses and dogs, love to bet horses and dogs. It is not rare to see a client who likes the ponies to double his daily action. And, as any bookmaker knows, in sports you hope to hold 6% on turnover. Well, in horses you hope to hold 20%. The difference in expected hold is where the value is in horses.
The Offshore Operator: Wow! So, having all the offerings really does matter doesn’t it?
Dalton Wagner: What I am selling is access – pure and simple. My goal is to take a partner agent or bookmakers clients and put them in the candy store 24-hours a day surrounded by all of their favorite treats. And, as you know, when any of us are put in that situation, we will indulge. And, they do.
The Offshore Operator: Have you ever had anyone become a partner Agent or Bookmaker and leave because they did not like what you had to offer?
Dalton Wagner: That is a very interesting question. The fact is, and I should have used this in the past know that I think about it, the answer is NO. As a matter of fact, every single person to use our service or try our service has been with us since initiating trial. We really are, without exaggeration, at 100%. Thank you for pointing that out to me.
The Offshore Operator: How could you not have known that?
Dalton Wagner: Embarrassingly, I never thought about it. I have always said “try it, you’ll love it”. But, I guess I never looked at the quantifiable fact – NOBODY HAS EVER TRIED OUR SERVICE AND LEFT OUR SERVICE they’re clients love it, the agents love it, and the agents make more than ever before – so they stay around!
The Offshore Operator: So how does a bookmaker or agent learn more about this profitable product?
Dalton Wagner: Simply go to any of the V.O. Group, S.A. sites to learn more. I suggest starting at www.BettorsNet.com or calling 1-877-512-1001 or emailing agents@bettorsnet.com to get more information. V.O. Group, S.A. sites include www.BettorsNet.com; www.MVPsportsbook.com; www.V-Wager.com; www.Players-SB.com; etc.
Success With Price Per Head (Small Sportsbook Success)
Case Study in Small Sportsbook Success via Use of Price Per Head (PPH) Software Written and Owned by V.O. Group, S.A., the most successful offshore sportsbook in Costa Rica.
Price Per Head vs. Small Sportsbook Operation
Featuring Dalton Wagner, Founder V.O. Group, S.A.
As Founder and Proprietor of V.O. Group, S.A., Dalton Wagner has the reputation of being the most innovative operator in offshore gaming. His most recent innovation has allowed small sportsbooks to outsource their complete operation to V.O. Group, S.A. while focusing completely on marketing. With formidable competition, Mr. Wagner founded V.O. Group, S.A. in 1998. While most companies formed that late failed, V.O. Group, S.A. has become one of the top 10 operators offshore (as measured by AnteUp; Gambling Online Magazine; Poker Player Magazine; and Many other Publications).
Playing Poker Online Magazine: Recently we have been told that V.O. Group, S.A. is now allowing small sportsbook operations to outsource the complete writing of their business to your organization. How is this possible?
Wagner: The situation you speak about is 100% true. However, has only happened one time in our history.
Playing Poker Online Magazine: Can you be more specific?
Wagner: When an offshore sportsbook starts, in 99% of all cases it will fail in the first 24 months of operations given the current market conditions. Examples are everywhere from The Dunes, Platinum, Super Sports Book, etc. It happens every single year. In the past, large sportsbooks like MVP Sportsbook or V-Wager.com would swoop in and try to save the books via financial help or simply buy them at a low price. Well, V.O. Group, S.A. now offers another more innovative solution.
Playing Poker Online Magazine: OK. You’ve got me, explain!
Wagner: We write business for onshore bookmakers and agents charging them a simple price per head per week. This price takes into consideration our considerable economies of scale and a small profit margin. In the case you are speaking of, instead of buying the sportsbook for a low cost that basically sent the owners home broken hearted and with empty pockets, we cut them a deal where they could focus on marketing and leverage off of our economies of scale. Simply put, we took over writing their business for them, and they now focus their limited resources on marketing 100% of the time.
Playing Poker Online Magazine: That sounds like snake oil. How exactly would that work?
Wagner: We don’t sell snake oil. The facts speak for themselves. When V.O. Group, S.A. opened it’s doors in 1998 the market was different. You could recruit players, write their business, and make a profit in years one, two and three. With the current market conditions, there is NO WAY a start up credit or post-up book can be profitable in year one, two or three without 2,000 head a week in business. That is the theoretical breakeven point. If you are writing less than 2,000 head a week, you can double or triple your net earn by letting V.O. Group, S.A. write your business.
Playing Poker Online Magazine: OK. That makes sense because in 1998 and 1999, it was cheaper to find a new client. Is that where the difference in earnings comes from?
Wagner: The fact is yes, that is where the difference is. But, that is not our selling point. Our selling point is that if you stop worrying about writing business and let us do it, you can focus on marketing – which is the key to the success of an online sportsbook. And, that is the simple fact for credit bookmaking, post-up bookmaking and future success in this industry. As long as you think ‘beating the clients’ is the key, you are limiting your business. Let our company worry about that – and, you find clients. Spend your time finding clients and you will make money.
Playing Poker Online Magazine: The theory is sound, but what about the facts?
Wagner: The owners of the sports operation in question do not want me to be specific about whom they are. But, let me simply say that when we took over their operations, they could not even make the post-up money good. Now they have $1.4 million in the bank. So, yes, the facts do follow the theory.
Playing Poker Online Magazine: Wow! That is incredible. Can any poker room, casino, racebook or sports book do this with V.O. Group, S.A.
Wagner: Yes. We have programs for all online products except for bingo. And, by 2006 we should be able to offer options for even bingo operators..
Playing Poker Online Magazine: So how does a bookmaker or current operation learn more about outsourcing their operations to V.O. Group, S.A.?
Wagner: Simply go to any of the V.O. Group, S.A. sites to learn more. I suggest starting at www.BettorsNet.com or calling 1-877-512-1001 or emailing agents@bettorsnet.com to get more information.
Article Note: The situation in this Case Study is a true case, however may not be representative of your situation. All situations are different and therefore may result differently.
Price Per Head vs. Small Sportsbook Operation
Featuring Dalton Wagner, Founder V.O. Group, S.A.
As Founder and Proprietor of V.O. Group, S.A., Dalton Wagner has the reputation of being the most innovative operator in offshore gaming. His most recent innovation has allowed small sportsbooks to outsource their complete operation to V.O. Group, S.A. while focusing completely on marketing. With formidable competition, Mr. Wagner founded V.O. Group, S.A. in 1998. While most companies formed that late failed, V.O. Group, S.A. has become one of the top 10 operators offshore (as measured by AnteUp; Gambling Online Magazine; Poker Player Magazine; and Many other Publications).
Playing Poker Online Magazine: Recently we have been told that V.O. Group, S.A. is now allowing small sportsbook operations to outsource the complete writing of their business to your organization. How is this possible?
Wagner: The situation you speak about is 100% true. However, has only happened one time in our history.
Playing Poker Online Magazine: Can you be more specific?
Wagner: When an offshore sportsbook starts, in 99% of all cases it will fail in the first 24 months of operations given the current market conditions. Examples are everywhere from The Dunes, Platinum, Super Sports Book, etc. It happens every single year. In the past, large sportsbooks like MVP Sportsbook or V-Wager.com would swoop in and try to save the books via financial help or simply buy them at a low price. Well, V.O. Group, S.A. now offers another more innovative solution.
Playing Poker Online Magazine: OK. You’ve got me, explain!
Wagner: We write business for onshore bookmakers and agents charging them a simple price per head per week. This price takes into consideration our considerable economies of scale and a small profit margin. In the case you are speaking of, instead of buying the sportsbook for a low cost that basically sent the owners home broken hearted and with empty pockets, we cut them a deal where they could focus on marketing and leverage off of our economies of scale. Simply put, we took over writing their business for them, and they now focus their limited resources on marketing 100% of the time.
Playing Poker Online Magazine: That sounds like snake oil. How exactly would that work?
Wagner: We don’t sell snake oil. The facts speak for themselves. When V.O. Group, S.A. opened it’s doors in 1998 the market was different. You could recruit players, write their business, and make a profit in years one, two and three. With the current market conditions, there is NO WAY a start up credit or post-up book can be profitable in year one, two or three without 2,000 head a week in business. That is the theoretical breakeven point. If you are writing less than 2,000 head a week, you can double or triple your net earn by letting V.O. Group, S.A. write your business.
Playing Poker Online Magazine: OK. That makes sense because in 1998 and 1999, it was cheaper to find a new client. Is that where the difference in earnings comes from?
Wagner: The fact is yes, that is where the difference is. But, that is not our selling point. Our selling point is that if you stop worrying about writing business and let us do it, you can focus on marketing – which is the key to the success of an online sportsbook. And, that is the simple fact for credit bookmaking, post-up bookmaking and future success in this industry. As long as you think ‘beating the clients’ is the key, you are limiting your business. Let our company worry about that – and, you find clients. Spend your time finding clients and you will make money.
Playing Poker Online Magazine: The theory is sound, but what about the facts?
Wagner: The owners of the sports operation in question do not want me to be specific about whom they are. But, let me simply say that when we took over their operations, they could not even make the post-up money good. Now they have $1.4 million in the bank. So, yes, the facts do follow the theory.
Playing Poker Online Magazine: Wow! That is incredible. Can any poker room, casino, racebook or sports book do this with V.O. Group, S.A.
Wagner: Yes. We have programs for all online products except for bingo. And, by 2006 we should be able to offer options for even bingo operators..
Playing Poker Online Magazine: So how does a bookmaker or current operation learn more about outsourcing their operations to V.O. Group, S.A.?
Wagner: Simply go to any of the V.O. Group, S.A. sites to learn more. I suggest starting at www.BettorsNet.com or calling 1-877-512-1001 or emailing agents@bettorsnet.com to get more information.
Article Note: The situation in this Case Study is a true case, however may not be representative of your situation. All situations are different and therefore may result differently.
